![]() Here comes the plug (I wouldn’t be doing my due diligence if I didn’t add one here). That is what you should want in a business partnership with your designer. We provide you with our Creative Wisdom, make recommendations and then create brilliant designs. We also work with you on the front end of the project to make sure all your project requirements, time line and budget have been taken into consideration. We design your logo – we send you all the files you need, send you a File Usage Guide and then archive your logo so that if you ever lose the files, we can retrieve it for you and send you a new one. For example: We design an ad – we send the ad to the publication, we work directly with the pre-press department and troubleshoot any issues that may arise. I educate my clients so that each of their projects has a successful outcome – BUT we only tell them what they need to know. You need to be running your business not learning what a 4/4, full bleed, A4 document is. Our company, Blueleaf Creative, specializes in just that. Find a qualified logo designer whom you trust and ask them to take care of these details for you. I know you don’t have time to learn a bunch of new jargon, however you should learn the common terminology. I will only include terms that are relevant to YOU and your projects. I will be adding a post in the near future that will actually consist of a glossary of commonly used terms in the graphic design, print and web industries. What this means to you: The logo on your website is a raster (bitmap) image. However, when we enlarge the raster (bitmap) version the image becomes blurry. You can see how when we enlarge the vector graphic there is no loss in image quality. Bitmap ExampleĮxample showing effect of vector graphics versus raster (bitmap) graphics. Look at the image below to see what I mean. It lets you zoom in as close as you want. A low-resolution raster graphic would blur excessively if it were enlarged from business card size to billboard size. For instance one can take the same vector logo and print it on a business card, and then enlarge it to billboard size and keep the same crisp quality. Since the art is made from a series of mathematical curves it will print very crisp even when resized. Vector Art – (English) An image (let’s say your logo) that is created using lines and shapes in a program such as Adobe Illustrator or Macromedia Freehand. Vector Art – (defined) An image that can be described mathematically as a series of coordinates, lines and shapes. I will define the term below and then give you the same definition in “English”. Now that you know what you need to do, you should learn a bit of the terminology. The good news is, you send them what you have, they look at it and send you a custom estimate so you will always know what it is going to cost before hand. Production Art Services charges anywhere from $200 – $500 per logo redraw depending on the complexity of logo itself. It depends on the complexity of your logo, and who you choose to have redraw it. Here is that answer we all hate – It depends. So what is having my logo redrawn going to cost? You really are not up that proverbial creek, so you can put down your paddle now – but you will have to pull out your wallet. ![]() They will recreate your logo as vector artwork and then send you the files. Your graphic designer should be able to do this for you or you can hire someone who specializes in vector redraws. Hire someone to redraw your logo as vector art. There is a simple solution to this problem. All you have is what is on your website or what has been printed on your business cards. (don’t worry, that can be fixed too!) You can have your logo recreated or redrawn These are usually image files – not vector. when it comes to having a vector version. ![]() If your logo was created in a Microsoft product, an on-line generator, or some other program you may be S.O.L. NEVER lose this file though you probably won’t be able to open the file yourself. Ask your designer to save it in the following formats. pdf file that contained your logo, chances are your designer can extract the logo from that file and save it in a separate file for you and send it to you. If You Have Lost Your Logo Files Here’s What You Can Do IF your logo is being held hostage by your last printer then call and ask them to release it to you. It really isn’t a difficult one either, but it may or may not cost you some money. ![]()
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