![]() ![]() Long captions have become a bit of a trend, first adopted by influencers who use Instagram captions like micro-blogs.Īccording to Instagram influencer Christina Galbato, who has worked with brands like Revolve, the Four Seasons and Olay, “ micro-blogging captions are great because they’re very engaging, help you in the algorithm and encourage saves & shares”. Longer captions with elements of storytelling and authenticity are particularly powerful because they enable brands to appear more human and build deeper connections with their target audience.ĭone right, wordy captions also stop scrollers in their tracks and increase the time they spend looking at your post. Another way is to focus on telling a story with your captions. One way to insert elements of storytelling into your Instagram strategy is by sharing user-generated content that resonates with your brand. You can also view these examples to help kickstart your creativity. When people feel an emotional connection to your content, they are much more likely to buy into it and share it with their peers.įor inspiration, follow innovative Instagram storytellers such as Airbnb, Red Bull, Lego, Patagonia, and Nike. People today crave connection, and storytelling is a way to create this experience. To increase engagement rates, become a storyteller instead, offering ‘micro-stories’ via your captions, videos, Instagram stories, and profile. You should captivate audiences through images, video, and text, not simply preach marketing missives at them. Instagram is awash with mediocre brand messaging that forgets the social network is supposed to be a ‘visual inspiration platform’. Track and learn from your best-performing Instagram content.Promote your Instagram channel on other social accounts.Convert Instagram followers into email subscribers.Partner with micro-influencers to create brand authenticity.Use Instagram traffic to increase website traffic.Take advantage of Instagram’s video ad formats.Use Instagram video subtitles and closed captions. ![]() ![]() Explore the full range of Instagram video formats.That’s why we have put together these 23 tips to ensure your paid and organic marketing campaigns continue to hit their mark, and to safeguard your Instagram marketing tactics now and in the future. That’s 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.Īpart from such impressive topline figures, challenges are emerging that point to Instagram’s marketing potential dimming because of reduced engagement rates and competition from new challengers, such as TikTok.Īgainst this backdrop, proactive marketers are seeking ways to increase Instagram engagement despite some setbacks. And it’s not hard to see why, since 13% of everyone on Earth is on it, and 80% of them follow brands.Īccording to Oberlo, engagement - measured by likes, shares, and comments from consumers - is also off the charts, boasting a rate of 4.21%. Ahead, discover Hosk’s three easy steps for always looking photogenic.For now, Instagram remains the sweetheart of the social media scene for marketers. She admits that on the Revolve trips, she is regularly asking influencers to share their tips for how to shoot the Instagram-perfect photo and has and picked up some key tricks along the way. It's such a different vibe than a traditional modeling job where you just go in and you do a shoot and you have creative and then you leave.” “ I’m traditionally not an influencer,” Hosk explains, "so it's really interesting for me to meet people that do that as a living, and I've learned a lot from everybody. She’s a veteran behind the camera but says that it has been on these getaways that she has really honed her skills crafting photos for Instagram. ![]() Hosk regularly travels with Revolve on its trips around the globe. As one of the biggest faces in modeling, it’s no surprise that she earned another nomination at Revolve’s third award show. Ahead of the 2019 Revolve Awards, I sat down with Elsa Hosk who was nominated for model of the year. ![]()
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